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Creating Your First Project

All of your keyword information is stored in projects. Most users will have 1 projects for each blog, domain, or website they are tracking. Advanced users may want to split up larger websites into multiple projects or track key competitors as separate projects.

For now, let’s just create a project for your first blog.

Most users will want to create a new project from scratch. If you have an existing SerpRobot account, we also offer a free import process that will copy all of your keywords and their historical data (rankings and SERPs).

The options for creating a new project

Creating a New Project (Most Common)

For details on any of the fields in the New Project modal, check the Understanding the Project Settings section below.

  1. Click the Create a Project button (under Option A). That will open a modal like the one shown here.
The add project modal
  1. Fill out the Project Name and Domain fields.
  2. Select a Ranking Update Frequency.
  3. [Optional] Add keywords. This is optional since it can be done later from the project page.
  4. [Optional] Adjust the advanced settings: Search Engine, Search Device, Location, and Language.

Importing a Project (SerpRobot Users Only)

Disclaimer: We are not associated with SerpRobot. This process is supported entirely by the PeakSERP team. While it uses the SerpRobot API, it does not consume any of your SerpRobot API credits and thus will cost you nothing.

  1. Click the Import from SerpRobot button (under Option B). That will open a modal like the one shown here
The import project modal
  1. Enter your SerpRobot API key and click Load Projects. See the section below for help finding your API key.
The expanded form of the import modal
  1. Click the Import button next to the project you want to copy to PeakSERP.

Your project will be available in the app immediately, but the full import can take several minutes for larger projects.

Where’s my SerpRobot API Key?

  1. Go to the SerpRobot settings page.
  2. Select the API tab.
The tabs on the SerpRobot settings page
  1. Copy the characters after “API KEY:”. It will be a long hexadecimal string like 52eb5bf34110f3va204918177b1de31e. If it says “NO API KEY FOUND”, press the Assign a new API key button.
The API key location in the SerpRobot settings page

Accessing Your Project

Once you’ve created or imported a project, you’ll have access to it from the main page of the app. Click the open project icon (see image below) next to the project in the projects table.

The Projects table
The open project icon is the blue one in the middle

Project Settings Explained and Best Practices

  • Project Name is a unique name to make it easy to recognize your project in your reports.
    • Suggestion: Most people use their site name.
An example project name
  • Domain should be your site’s domain in the form peakserp.com.
    • Don’t include the protocol (e.g., http://) or any symbols after the top-level domain (e.g., com or edu).
    • You can use a sub-domain such as app.peakserp.com (The www subdomain is ignored since it’s usually a redirect and can complicate interpreting search results.)
An example domain name
  • Ranking Update Frequency is how frequently you’ll receive new ranking information.
    • Suggestion: Most users update rankings every day
    • You can save money on large projects by lowering the update frequency to every 7 days.
    • You can change the ranking update frequency at any time from the Project page.
The options for your ranking update frequency
  • Keywords are the search queries that we check rankings for.
    • Suggestion: Add one keyword per page on your domain, ignoring pages that aren’t intended to rank organically (like the privacy policy).
    • You can add keywords manually, or we can add them from your sitemap. You can find more detail on the Adding Keywords page of this guide.
The keywords section you’ll see when creating a project
  • Search Engine currently only has one option: Google. We’ll add Bing and YouTube in a future update.
Google is the only search engine currently supported
  • Search Device allows you to get either the desktop or mobile rankings for your keywords.
    • Suggestion: Go with whichever brings in more of your money. If you don’t know that, go with whichever brings in more of your traffic (usually mobile).
The search device options
  • Location selects the region the search results will be pulled from.
    • Suggestion: Go with the region where your most valuable audience lives. For most users, that’s the United States.
    • We currently support all of Google’s regions. We don’t have full support for local SEO (e.g., city) yet, but we can add individual locales by email request.
A handful of the available locations
  • Language lets you choose the language used for the search.
    • Suggestion: Go with the language used by your most valuable audience. For most users, that’s English.
    • We support all of Google’s languages.
A handful of the available languages
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